On December 1, GivingTuesday gave us a good picture of the current state of philanthropy. In its ninth season, the organization that coordinates the global giving event reported a record-setting year with an estimated $808 million contributed to nonprofit organizations online and $2.47 billion given overall.

On December 1, GivingTuesday gave us a good picture of the current state of philanthropy. In its ninth season, the organization that coordinates the global giving event reported a record-setting year with an estimated $808 million contributed to nonprofit organizations online and $2.47 billion given overall. An estimated 34.8 million people participated, which represents a whopping 29 increase over the prior year.

Social media is the star of this year’s event. An estimated 1.9 million people gave $135 million on Facebook and Instagram alone. Much of the messaging centered around the ways people can give -- cash, volunteer time, or in-kind gifts for families.

Locally, the Palm Beach County Food Bank formed a winning partnership with WPBF Channel 25 to create a telethon that raised more than $100,000 and fostered new relationships with several new, major donors. The Dreyfoos School of the Arts is still calculating the results of its GivingTuesday fundraising but attributes some of its success to nine board members, alumni, and parents who, for the first time, created Facebook fundraisers to support the school. Year over year, Susan G. Komen reports a 200% increase in donations and a 153% increase in the total amount raised. Much of its success came from email marketing and online campaigns.

In this year of uncertainty, GivingTuesday gave us a glimpse into the state of philanthropy. Strong results give us hope for year-end fundraising results.

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